This topic represents a complete guide to profit from Adsense and the way to work with Google Adsense.
A full look at the topic of profit from Google Adsense by creating a website:
The goal is not only to make this topic a reference for everyone who wants to work as a publisher with Google Adsense , but I will make you understand the idea from the ground up.
It is my goal to make you start your first steps on your way as a publisher with an understanding of everything related to the topic.
as well as all those who are already working as publishers in Google Adsense , they will find something useful and new in this topic.
Note: I write this topic for everyone who is serious about profit from the Internet , and can provide topics of value to visitors to his site.
and I also write it for those who want to respect Google's policies and take it as a reference in everything related to their account.
Introducing Google Adsense?
Adsense is an advertising company affiliated with Google, by subscribing to it, you as a publisher (owning a site) can make profits, by placing ads on your site.
In order to understand the idea more precisely, we had to define Google Ads (which has recently changed its name to Google Ads).
Google Ads: It is a subsidiary of Google, through which all marketers or advertisers can advertise to get visitors for any marketing purpose.
and this is what is meant by Google Ads representing the other side of Google Adsense.
In fact, Google Adsense acts as an advertising mediator between advertisers who want to get visitors, and publishers who want to get profit by displaying these ads on their own sites.
This is done through a very smart targeting system, where ads appear on your site and are compatible and relevant to what you offer on this site.
The company that organizes the process of buying visitors from Google is called Google Ads, and the company that organizes the process of placing ads in the common sites in this system is called Google Adsense , and this company is the one that you will deal with as a publisher.
In fact, we in this topic will not talk about the Google advertising exchange system, whether Google Adsense or Google Ads as a company.
but here we are not talking about this topic from the angles that serve our topic about profit from Google Adsense , by owning a website .
What do you need to start earning from Adsense?
1- idea of creating a good website
Above all, and most importantly, you have to choose the idea of creating a website that matches your personal interests, in case you are going to write the content yourself.
In the event that you will use others, you must ensure that there is a continuous source of content for your site.
You should also choose the idea of creating a site that has a demand from the public. In this way, you can use the Google tool to find out the search rate for the keywords that your site will address.
2- Buy hosting and domain name
There are many options at this stage, and they are suitable for all users.
If you do not have enough money to purchase paid hosting and a domain name, there is another way, which is to create a site with a free Blogger blog.
But if you have a surplus of investment, you should buy a paid hosting and choose a domain name for your site.
and this will help you to quickly appear your blog and archive it in various search engines and quickly accept it with Google Adsense to display ads on it and profit from it.
If you want to buy a powerful and cheap hosting, I recommend this hosting from this link
3- Create a website
Create a website based on the previous option.
If you choose a Blogger blog.
it is an integrated tool for creating a website.
But if your choice is to create a site with a paid hosting and domain name, you should refer to this topic.
4- Create good, useful and exclusive content for your site
Here we are not talking about content that is not useful for the visitor to fill a box in order to complete the profit factors from Adsense.
but we are talking about content that provides useful information to your visitors, and it is exclusive content that does not violate Google Adsense policies and is renewable.
5- How to fill out the application form in Google Adsense
We will explain it in detail shortly.
6- How to put Adsense codes in the appropriate places on your site to earn money
We will also explain this point shortly.
Specifications of sites that are accepted in Google Adsense
In this topic, I will talk about a set of specifications that must apply to your site before you start registering in Google Adsense.
In order to be accepted into Google Adsense, make sure that your site applies the following:
1- The site must be distinguished by exclusive and valuable content that is compatible with Google Adsense policies
You have to provide content that really benefits your visitors, and in this way you will get visitors to your site on the one hand, and on the other hand.
Google will put it as a priority in measuring the quality of all your services, including Google Adsense of course.
You also have to choose content that complies with Google Adsense policies, as there are types of content that are prohibited from participating in Google Adsense.
As for the number of posts, many of you are wondering about the number of articles required in order to apply to subscribe to Google AdSense.
This question does not have a definitive answer, but it is preferable that your site includes a good number of useful exclusive articles, let's say no less than 20 articles, for example.
but always remember that this element works side by side with the rest of the elements, and it cannot be relied upon.
2- Your website should be well-designed and easy to visit
The visitor's experience must be good in dealing with your site, meaning that the visitor stays on your site for a long time, and this is what Google Adsense loves, until it is accepted in it.
It also includes a good and simple design and is compatible with all devices.
Also, the pages of your site should be linked to each other to facilitate the visitor's transition between the pages of the site.
3- The site includes administrative pages that serve the visitor
Your site should include the administrative pages that the visitor needs, which express the official interface or image of your site.
Among these pages that you must have on your site:
- Contact us page
Which serves the user directly when he wishes to contact the site administration.
- User Agreement page
The terms and conditions page , which shows the visitor what to follow when using your site.
- Privacy Policy Page
Which shows the visitor how the site deals with its data. And you must indicate in this document that you are working as a publisher with Google Adsense, and your site contains ads affiliated with Google.
- About the site
Create a page about the site that talks about the story of its creation and the goals it seeks to achieve, through the content it provides.
If you feel a little anxious about these pages, don't worry, the Contact Us page you can get with a simple WordPress plugin like Contact Form 7.
As for a page about the site, all you have to do is write the answer to the question “Why did you create this site?”, and the goals you want to achieve for your visitors.
As for the page of the User Agreement and the Privacy Policy, it is a semi-fixed form, and many sites use it with some changes according to your location.
4- It should be a site that gets a good number of visitors
In order for your site to be accepted in Google to participate in the AdSense program, this site must have a good number of visitors every day.
This is only done through the quality of the content on the one hand, and your marketing plan to get visitors on the other hand.
Steps to register for Google Adsense:
Now that you know the most important conditions for accepting sites in Google Adsense, and you are sure that these conditions already apply to your site.
so let's start explaining the steps for registering in Google Adsense and in order to register in Google Adsense follow these steps:
1- Sign in to your Gmail account.
This step is an initial step (we do it now because we will need it shortly) and here you have to log in to the Gmail account that you want to use in the AdSense account, and if you do not have one, you can create a new Gmail account.
2- Go to the Google Adsense registration page
Go to the Google Adsense home page, you can do so by entering this link from here.
3- Go to the account creation page
You can subscribe to Google Adsense by pressing the Subscribe Now button (green button), as shown in the image below.
4- Enter the website link and e-mail
Type your website link, and your email (which you logged into in the first step), and choose Yes from the bottom (i.e. agree to receive messages from Google with tips and suggestions).
then click the “Save and Continue” button, as shown in the image below.
5- Choose the country and agree to the terms
Now choose the country, mark your acceptance of the terms, then click the Create Account button.
Note: On the registration page above, you will find that Google has recognized your account that you logged into in the first step.
Note: In the following image, the two halves of the page are placed next to each other.
6- Enter the address details
After pressing the Create account button in the previous step, your account will be created and go to complete the data and activate the account.
Note: At first, you may find a pop-up window containing notifications about new features that have been added to AdSense.
You can browse these features through the arrows and then click on the start button.
After skipping the notification window, you will find in front of you the data page for the address in a detailed manner, as shown in the image below.
This is an explanation explaining each statement according to their arrangement, as shown in the image above:
- Account type (you will find it selected automatically individually, and you can change it to commercial by clicking on the pen icon).
- The name (it will be extracted from the user's Gmail account), and of course you can edit it.
- Address 1 (Enter your address correctly, accurately and clearly).
- Address 2 (You can write more details about your address, or leave it blank) Then write the name of the city you live in.
- The province (choose the province or state in which you live), and next to it enter the zip code (if you do not know it, search in Google with the name of the city or region and you will find sites that contain the zip code for each city).
- Phone number (an optional step but we highly recommend you to write your own phone number.
After filling in the information, click the Submit button.
7- Connect your site to the Adsense program
After completing your address data in step 6, and pressing submit, you will be taken to the linking page through the code as shown below.
This code shown in the image above is the way to link your site and your Google Adsense account.
Putting this code on your site is a necessary step to start evaluating your account and then approve it.
You can refer to your web developer to do this step (tell them that you want to place code within the HTML of the site, specifically between the <head> and </head> tags.
If you are using WordPress, you should follow this method:
When you log into your WordPress dashboard, go to the Appearance tab and then to Widgets.
On the widgets page, create a text widget on the article pages in the sidebar.
You can do this by dragging the text widget, and inserting it in the space provided for it to appear on the article pages.
Put the AdSense code in the text widget box and click Save.
Now go back to your Google Adsense account , and mark in front of the phrase “I have pasted the code on my site” as shown in the image above, then click on the Done button below.
Google Adsense will review your site and send an approval message to your Gmail, if it is compatible with the terms of Google Adsense , or a rejection message will be sent with the reason for rejection.
The most popular places to place google ads on my site:
Now that your AdSense account has been accepted, you should start placing ads on your site.
Here are the most important and most popular places on your site to place Adsense ads:
- under the head
This area is a strategy for placing Adsense ads, which are often the width of the site page, which is often 90 * 728, and it is on almost all pages of the site.
- Top billing
This is a bit like under-the-head advertising, but it's less important.
- Sidebar
This is 250*300 or 336*280, and you can put it on multiple pages according to your WordPress theme design. It can be on the home page, articles page, section pages or tags.
- middle of articles
This ad belongs to a relatively new type called native ads, and it appears in a way that is proportional to the display of the list of articles, and you can control its colors and dimensions.
- Inside the article's content
This ad also belongs to native ads, and it is proportional to the presentation of the content of the article and you can control its form relatively.
Note: If you are using a responsive WordPress theme for all screen sizes, you should set the ads to be responsive as well.
An explanation of the types of Google Adsense ads:
In this part, I will explain the types of ads that Google Adsense allows you to choose from to place on your site.
- Text & display ads Text & image ads
For text and image ads, which is often used under the header, above the footer, and in the sidebar.
As we mentioned a while ago, to get a suitable size for all types of screens, you should choose a responsive option while setting up the ad.
- In-feed ads
This type of advertisement is intended to be placed among the list of displayed articles, either on the section page or the hashtag page.
And you can make the appropriate settings in size and dimensions, in order to be completely identical to the display of articles in the list of articles.
- In-article ads
This type of ads is intended to be placed in the middle of the textual content of articles, and you can also control some of its properties so that it is proportional to the content.
- Matched content
This type of advertisement is intended to be placed below the content, appearing as suggestions for other topics that the reader may prefer.
It is worth noting here that not all sites participating in AdSense, are allowed to use this type of ads.
To make sure that this type of Google Adsense ads is available for your site, go to the setting page in your AdSense account.
Then click on my sites and then click on Matched Content, you should find a green check mark in front of your site name on this page of your account.
- Auto Ads
This is a different and new type of ads that you can use on all pages of the site in general, but it is intended for mobile visitors only.
and it appears according to a special equation determined by Google AdSense based on the experience of each visitor separately.
In order to activate it, copy the code and place it in a text widget, in the same way as placing the new AdSense account activation code.
You can access it through My ads and then Auto Ads.
There are many types of ads that fall under it, the most important of which are:
1- Anchor ads
This advertisement is a small advertisement bar fixed at the bottom of the page, even when the visitor scrolls, it is fixed in place, and the visitor can hide it by clicking on it from the top in the middle.
2- Vignette ads
This advertisement is an advertisement that is often an image that covers the entire content of the site, and appears above the content itself. And he can get out of it by pressing the x at the top.
Some important tips and points about working as a publisher with Google Adsense
1- When you receive a rejection letter
Work on the reasons for the rejection, fix the errors, and then apply again, and also if the latter was rejected as well, do not despair, but improve your site and apply again.
2- To work as a publisher for Google Adsense
You should have a website with valuable and unique content, and you should also continue to provide your site with good and valuable content, as working with Adsense is a permanent work, not a temporary one.
3- Do not violate Google Adsense policies
Even if you find some sites doing this without punishment, the risk here will be sacrificing your account and its balance. You can view Google AdSense policies through this link.
4- Working with Google Adsense is like any other work
It relies on experience and expertise, so don't stop when your earnings don't match your effort.
You have to try, continue and develop your experience and information and your profits will improve.
5- Attract visitors to increase your profit rate
Whenever you find a good channel to buy visitors, and you can make a profit margin (the difference between buying visitors and AdSense earnings), invest in this channel.
6- Google Adsense will give you 68% of the profits
that you get from advertisers.
7- Earnings are calculated in Google Adsense
Either based on clicking on ads, or based on impression (i.e. visiting the page where the advertisement is located and seeing it).
so you will find in your account two types of earnings, one based on clicks, and the other based on impression.
8- There are many ways to place ad units on your site
This basically depends on the way your site was created.
If you are using WordPress, here are the most important ways to place ad units:
- Through the template (there are many WordPress themes that come with many features to place and manage Adsense ad units).
- Through widgets (referenced above).
- Through add-ons (the best add-on for placing Google Adsense ads is the ad inserter).
What is the profit rate from Adsense?
Your profit rate from Adsense depends on many factors, and here I will list the most important ones:
1- The area in which your site is specialized
We previously mentioned that there is a targeting system that Google AdSense follows in placing ads on your site, so that the ads fit with the content of your site.
Of course, the price of the click varies from one advertisement to another.
For example, your site specializes in providing tips on forex, the level of profit will differ from a news site, because the ads will differ in each site from the other.
2- The number of visitors to your site
This is a normal point, but we have to mention it here because of its importance.
3- The quality of the content on your site
The quality of the content on your site results in the average time a visitor stays on the site, which increases the chance that more ads will appear in front of them.
4- Where are the ads?
This process depends on the design of the site, the nature of the visitors, and the nature of the content on the site as well.
5- The number of ad units per page within the site
There are some experts who say that often, the effectiveness of 3 ad units per page is better than the effectiveness of 5 ad units.
6- Geographical distribution of your visitors.
The click of a Moroccan visitor on an AdSense ad, its price differs from the click of an Egyptian visitor on the same ad.
7- The nature of your visitors.
In terms of their gender, male or female, their average age, interests, and education level, all of this, of course, depends on the field you are talking about on your site.
8- Your use of the Allow & Block Ads feature.
This is a feature that Google Adsense gives to publishers, through which it is possible to block some ads from appearing on your site.
If you can block ads that pay less or are inappropriate for your visitors, and instead show ads that pay more or are more relevant to your site's content, this will increase your earnings.
at the end
We have come to the end of today's topic about earning from Google Adsense by creating a website.
I hope this topic will be of interest to you and help you understand and familiarize yourself with Google Adsense and how to profit from it well and make money by creating a website or creating a YouTube channel.