How do you market for a brand and what marketing strategies and mechanisms should you use? How do you create content to distribute to users? We are sharing with you a list of the 20 best content-sharing sites to drive more traffic to your site.
Content sharing: Why do people share posts?
Distributing content across multiple platforms is an important part of digital marketing, so why do people share content? Why are storytelling and long-form reading so popular on the web?
Users love to feel emotionally connected to brands, and by choosing the right words and needs, you attract users and build an emotional connection with them.
The New York Times research team found that people share content for the following reasons:
- Want to share something valuable and interesting
- Show the true character and their beliefs
- To maintain relationships with friends and acquaintances
- To feel involved in society
How do companies use content marketing? The Content Marketing Institute cited the following data about CM's popularity in the Western B2C sector:
- 90% of companies use a content strategy to communicate with their audience.
- 34% of them note the benefits and reach of potential customers motivated by the quality of the content.
- Over 79% of businesses use content marketing to build brand awareness, 71% to engage consumers, and 65% to increase brand loyalty and engagement.
Benefits of publishing articles on different platforms
Content marketing is the future, Google's massive campaigns to purge search results of excessive spam and new search engine algorithms leave little business opportunity.
Social media marketing, contextual and outdoor advertising, and banner ads are good ways to market a business, however, if the business does not have branded content, these methods do little to help.
Ongoing engagement provides:
- Loyal customers.
- Brand recognition.
- Attract new clients.
- Increase brand engagement.
- High-quality communication with the consumer.
- Increase Sales.
Content is the magic wand for a variety of needs, a brand can reach as many users as possible with a story and present it, and it can be a helper that differentiates your company from competitors by answering a consumer question.
Finally, the content is the embodiment of a favorite brand that you want to follow because it evokes emotions, the bottom line is customer satisfaction and business profitability.
So how do you create content that you want to share and where do you publish that content? Read more in the article.
Content sharing rules
It is important to adhere to certain rules to effectively post content on platforms, and it is not enough to simply post one article per month in the hope that your blog or social media will remain active.
Step 1: Explore the details of publishing content across popular platforms.
for example:
- Twitter: Short snippets of interesting articles, sarcastic jokes, and memes on relevant topics, the platform is best suited for posting news or opinions.
- Facebook: Use emotional headlines to draw the reader into your content.
- LinkedIn: Provides useful content from a variety of industries, and posts topics on your profile that you understand to demonstrate your level of expertise.
- Instagram: It is a powerful visual element.
- Pinterest: It is a combination of Instagram and LinkedIn, in addition to applying visual effects,
Step 2: Stick to your content plan.
Create a content plan for maximum impact, it may vary by platform or be repetitive, however, it is important to maintain the regularity of posts.
Step 3: Improve your content.
Use the guidelines above depending on your platform, and identify good times to post as well as the frequency of new content.
Step 4: Automate deployment.
Our software and services will automate the publishing of content without your intervention, and a scheduling tool is available on Facebook or Twitter feed and publishes content across multiple platforms.
Try to keep track of the days of the week when your audience is most active.
Step 5: Use the UTM parameters and set up the analyses.
This will help you keep track of the effectiveness of your posts.
Step 6: Share the same content multiple times.
Articles or visual content can become interesting to new subscribers, and also, even older audiences forget or miss previous posts, so remind them of the interesting content you posted earlier.
20 platforms to share your content
Get started with free content marketing methods on these 20 platforms, and you can post links to websites, blogs, branded text, and visual content.
The platforms are divided into several categories, choose your category through experimentation and analytics.
Social networks
Facebook is still the most popular social network in the world, and the platform has more than 1.5 billion users, so maintaining business pages on this network is a good way to spread information about the company's activities.
You can post links to articles, share useful information and tell people about new products, the platform allows you to create a public company page and even a closed group for a certain circle of people.
Please note that the text in a Facebook post must not exceed 2,500 words.
One of the advantages of Twitter is the ease of communication with influencers and representatives of major companies, and the hot topics here range from sports to the environment.
Market your own pages to get traffic to your site, and when publishing content, keep your headlines in mind.
On Twitter, there is a character limit. 50 characters are the best choice.
LinkedIn today is a must for professionals in various fields, here you can create posts directly to your profile and share links in a company group.
A big advantage of posting content on this platform is that your articles can be seen by professionals from different fields. It is also the 1 platform for personal brand marketing.
For an individual blog post or article, put a link to it in your bio at the top of your profile, and you can also post links to stories if your subscriber audience reaches 10,000 or more.
It is a visual social platform where it is important to implement SEO techniques and follow trends, here you can post links to your content, this is an effective way to drive traffic to your site.
Use Tailwind to market your account, users come to this social network mainly for inspiration, trending topics on Pinterest are anything that inspires or motivates you and can still be used as a reference.
YouTube
YouTube serves as a kind of search network, the channel can be monetized by including video ads and YouTube can be used as a social platform for vlogs and live content.
There are several options for marketing your YouTube blog, one of which is to publish a link to the site in the channel description, and the second is to add a link in the video description.
TikTok
TikTok is the new Instagram, this app got the most downloaded app on iOS from January 2018 to March 2019 period, this particular social media has a high engagement rate, users spend around 52 minutes per day on the app.
Thanks to TikTok, you can keep up with the latest music innovations, which are facilitated by the integration of Apple Music, and you can also earn and spend virtual currency, sending tips to content authors.
We recommend that you take a closer look at this platform for those whose audience is the mostly the young generation. This is a new language for the younger generation and opens up new marketing opportunities for music, gastronomy, fashion, etc. Big companies like Pepsi, McDonald's, Calvin Klein, and Red Bull are already active on this platform. .
Question and answer sites
Quora
One of the best ways to share relevant and updated business news is to post a link to it as an answer to a question, and this method generates targeted clicks and opinions about you as an industry expert.
The more accurate the answer is on the platform, the more votes you will get, and accordingly, it will be shown as the best answer, therefore, it is a high-quality traffic source.
Reddit is a question and answer platform and the largest online community in the world. It does not contain spam with links to your site, but provides value to other users. Choose highly specialized subcategories where you can establish yourself and get additional traffic at the same time.
Subscribe to email
An email subscription base is a valuable asset to your blog, and according to Constant Contact, 72% of consumers prefer receiving news and updates by mail and using them as a source of business communications.
Email subscribers are the first to read everything you write about on the site, and if they keep subscribing to your newsletter, they are definitely interested in the product or content you create.
Flipboard is a magazine publishing site, and the principles for sharing content here are reminiscent of retweets on Twitter or repins on Pinterest.
Zest.is
This site contains articles on marketing and related topics, it will provide a stream of high-quality content in a few clicks, you can also submit your articles to Zest.is, the preparation of articles according to the content rules and policies of the resource will help to see the content for thousands of users.
Medium
Medium allows you to post blogs, links to third-party sites, infographics, funny gifs, and even longer videos.
You can also import previously published articles from other platforms here. Design is important on the platform, and you can use “serious” stock images or supplement parts of the text with funny gifs about the topic of the article.
SlideShare
Create custom pieces that enhance your branding and visibility online, and one way to get a good return on your content is by presenting interesting ideas in SlideShare presentation format.
Growth Hackers
Use this platform to grow your readers, your customer base, and reach potential customers for your company. Growth Hackers articles will be useful to people from a variety of fields. Make the voice of your company and your experts heard on this platform.
Scoop. It
Scoop is a popular platform among marketers, here you can find expert articles on trends, new promotion algorithms or social media marketing, and you can also publish your content by increasing traffic to your personal brand or company website.
Business2Community
As a leader in sharing content on business topics, Business2Community is a community of opinion leaders, marketers, journalists, and representatives of other professions.
This is a platform where you can declare yourself as a professional, in addition to the practice of creating high-quality “expert to expert” content, people come here to get an official opinion on business matters and you can provide it by inviting them to your site.
Infographic
Infographics are one of the most popular content formats that users repost.
Use graphic tools like Venn gage, Canva, and Piktochart to create such content. They're online and free. Submit your infographics to Visual.ly, Graphs.net catalogs, and Infographics archives to build brand awareness.
Google My Business posts
If you have a Google My Business account, you can market your most recent post through this platform.
Sign in to your GMB account, go to Messages > Add Update, create a post, include an image and link to new content, and users who search for your business on Google will be able to see your business information and recent posts.
Podcast
Sign up for an account on this platform to convert articles on your company website or blog into audio files, and to do that use free apps like Anchor (compatible with iOS, Android and PC).
It allows you to record, host, and distribute episodes on major audio platforms (Apple Podcasts, Google Podcasts, Spotify, etc.), and it's absolutely FREE!
What content creation methods for brands do we recommend:
1. Competitor analysis
In the age of content marketing, the freedom to act is especially attractive, and you can do just about anything with content. For a more effective CM, analyze competitors' activities in order to later adapt their ideas to your business model.
2. Keywords
Boring texts that are saturated with keywords or phrases are a thing of the past and no longer work, keywords are only useful if used in moderation.
3. The face of the brand
The corporate image is created not only by products but also by service, in turn, service is shaped by employees.
Use real faces in the visual content of brand channels, ideally real employees, this will bring the brand closer to people and increase their trust and loyalty.
4. Sincerity and honesty
Tell users how processes are organized in the company, and broadcast the materials you use in production or where you train employees before offering the best products or services.
5. Polymorphism
Submit your idea from multiple angles and mix content formats, and while completing the case, tell users about the experience gained in the course of the work.
Create an infographic on a project topic, record a video with a story, post testimonials from your clients, and try to give a presentation at the conference by sharing a case success.
6. The Art of Headlines
Generate interest from users already from the title of the article or post, and think of it as a starting point for your audience.
7. Newspapers
Today’s content marketing requires every blog to have a Forbes microcopy, be an informative source for trends, and fill it with relevant news and messages Capturing good news is a great way to connect a company’s website to what’s happening in the world right now, and that can increase value product or service.
8. Various communication channels
Content marketing success also determines the use of different communication channels, SEO, advertising, SMM and email marketing are some of the options, the more marketing and content sharing channels you use, the better for your business.
Creativity and Experimentation: It's important not to let your readers get bored, so experiment with content and format to deliver content that goes viral.
How to encourage people to share your content
There are plenty of sites online on how to encourage people to support your posts with reposts, yet not everyone uses these simple recommendations.
For example, set up Click to Tweet, the ability to share interesting quotes from articles on your blog.
Encourage people to distribute the post by offering something useful in return. These can be checklists for subscribing to a blog, helpful tips in the mail for republishing your new article, and other good things for the user.
The “J Query Pin it” plugin is available on Pinterest, by hovering over the profile picture, the user can share the content on their Pinterest account.
Simple tips to grab users' attention
An engagement strategy starts with understanding consumer behavior, you need to talk to the audience in a language they understand and track the most engaging content.
One example of popular content on the web is user-generated content, which is anything that reflects the experience of interacting with your brand.
The following content formats are common:
- the exams
- texts
- Posts
- the video
- Tests and surveys
- Graphs
Articles that begin with the question words: how, what and why are also included, and their success is determined by the title, which immediately makes sense of the content.
For more exposure, add a number to the article title, for example “Find out which of these 10 promotion methods is right for your business” is an attractive headline.
List the articles with 10 items and get the most shares, one of these posts brings the author about 10,621 shares, about 4 times more than the second most popular number of 23, and the third and fourth places are occupied by numbers 16 and 24.
According to BuzzSumo, in 2014, netizens and social media users were more interested in posts with at least one image, and that content received more shares.
Users want to share content they trust. Compare the average number of social media posts for two types of content:
- There is no signature or CV attached to the content
- Articles contain the author's signature or biography.
The results of the study demonstrated the importance of signatures as a measure of trust on Twitter, LinkedIn and Google+.
If you look at online businesses globally, content marketing is almost the main competitive advantage, companies use content in different ways, but there is no one left in the market who does not use content marketing in its various forms.
Introduce yourself to the customer, grab their attention, tell stories, don't leave without advice, and build trust and credibility so you can start working later with your selling proposition.
Content marketing is not in-store consultants pushing you to buy a product, this is a deliberate and pre-built connection between old acquaintances, and this will end up with a successful deal.